Simple, transparent pricing for every institution
Annual licensing based on your operating budget. No per-user fees. No per-record fees. No surprises.
Request a proposalTwo ways to start
Most institutions adopt the full platform, but smaller organizations can start with Guide alone - a museum-trained assistant grounded in your own reference documents, with no collection migration required.
Full platform
Collections, Media, Content, and Guide on a shared data layer. Annual licensing scaled to operating budget. Implementation included.
See platform pricingGuide standalone
Upload your reference documents and embed Guide on your website or use it internally. A monthly subscription, currently in early access.
See Guide tiers| Operating budget | Single App Collections, Media, or Content | Platform All three: Collections + Media + Content |
|---|---|---|
| Under $5M | $12k/yr | $24k/yr |
| $5M – $15M | $16k–$24k/yr | $32k–$48k/yr |
| $15M – $50M | $28k–$40k/yr | $56k–$80k/yr |
Under $5M
Single App
$12k/yr
Platform
$24k/yr
$5M – $15M
Single App
$16k–$24k/yr
Platform
$32k–$48k/yr
$15M – $50M
Single App
$28k–$40k/yr
Platform
$56k–$80k/yr
Operating budget above $50M or managing multiple sites?
Institutions at this scale typically need custom data migration, specialized integrations, or phased rollouts. We scope these projects individually to get it right.
Schedule a conversationEvery plan includes
- Unlimited users — no per-seat fees
- Unlimited records — no per-object charges
- Getty vocabularies (AAT, ULAN, TGN)
- IIIF image and presentation APIs
- Field-level access control
- Complete audit history
- Full API access
- Pooled storage included
- Ongoing updates and security patches
- Guided onboarding and implementation
Typical implementation timelines
Guided onboarding is included with every plan. Complex data migrations and legacy system integrations are scoped separately with a fixed-price statement of work.
Single app
Timeline
4–8 weeks
Biggest cost drivers
Data migration scope, custom field configuration, staff training
Collections + Media
Timeline
6–10 weeks
Biggest cost drivers
Number of source systems, data cleanup scope, custom field configuration
Full platform
Timeline
8–14 weeks
Biggest cost drivers
Data migration scope, website design and branding, content volume, integration complexity
Guide for individuals and small institutions
A separate monthly subscription. No collection migration required - upload your documents, configure the widget, and start answering questions.
See how museums actually use GuideFree
- Documents5
- Messages / month250
- Users1 user
- Visitor widget-
Solo
- Documents25
- Messages / month2,000
- Users1 user
- Visitor widget-
Core
- Documents50
- Messages / month5,000
- UsersUnlimited
- Visitor widget1,000 included
Professional
- Documents250
- Messages / month25,000
- UsersUnlimited
- Visitor widget10,000 included
Team
- Documents1000
- Messages / month100,000
- UsersUnlimited
- Visitor widget50,000 included
Guide standalone is rolling out by request - join the early-access list to get a workspace.
Already running Guide standalone and want to move to the full platform? Your documents and conversations migrate over - get in touch.
Frequently asked questions
Common questions about Madrona, pricing, and getting started.
Pricing is based on your institution’s annual operating budget. There are three tiers, and two options at each tier: Single App or Platform. Single App gives you Collections, Media, or Content individually. Platform gives you all three.
Let’s scope your project
Tell us about your current systems and goals. We’ll build a proposal that fits.